Top Benefits of SugarCRM

1. Customer Satisfaction - Every time your customer has contact with you, the details of their history with you are available to whomever is serving them. How much do you appreciate it when you feel like someone knows you?
2. Customer Retention - A satisfied customer is hard to pry away from you. Even better, happy customers are more than willing to tell others about you.
3. Increased Revenue - Maximize productivity of your sales and support staff so they can serve more customers, and serve them better.
4. Optimized Workflow - By using SugarCRM's workflow functionality, your customers are transitioned smoothly throughout the entire customer lifecycle.
   Scalability - When you have solid process and proper implementation, you have the flexibility to expand successfully when the opportunity is right.
5. Targeted Marketing - With all the information you have about your customers, you are in a much better position to narrowly focus your marketing efforts toward people who are just like your customers.

SugarCRM (News - Alert), claiming to be the world's fastest growing customer relationship management (CRM) company, posted strong and positive results for 2Q 2011, a precursor to its continued momentum in the CRM market.

Figures provided by the company seem to bear this out with billings increasing by 65 percent over 2Q 2010. Its customer base also increased by about 200 people. The company's explosive growth was witnessed in several parts of the world including Europe and North America. This was SugarCRM's third 'consecutive cash-positive growth'.

Larry Augustin, CEO, SugarCRM, stated that the velocity of growth in Europe and around the world was a testimony to the completeness of the product, its flexibility to adapt to unique local business conditions, and an indication of the momentum that Sugar has built in the market over the last year.

According to Tom Schuster, vice president and general manager of EMEA for SugarCRM, the growth went beyond mere revenue numbers for the number of sales channel partners had increased by 60 percent, a percentage of growth typically seen in new customers.

In the second quarter, Sugar gained 25 new partners, including ten in the EMEA Region, raising the total of partners worldwide to 288. This is significant considering SugarCRM's dependency on its partners to provide users with real competitive advantage tailored to their needs.

The company claims that resellers, sales directors and marketing heads have been unanimous in their praise for SugarCRM's ability to provide customized CRM solutions and cater to complex requirements. They recognized the knowledge and expertise of SugarCRM teams and touted the product as 'being a joy to use'.

SugarCRM applications have been downloaded more than seven million times and currently serve more than 800,000 end users in 80 languages. More than 7,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives

In other news, SugarCRM announced that Sugar 6 received a 2010 Product of the Year Award from TMC Customer Interaction solutions magazine, the leading publication covering CRM, call centers and teleservices since 1982.

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Sales Force Automation ...........................................Marketing

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Support ........................................................................Administration