With Microsoft Dynamics CRM software, you can deliver exceptional value by enabling your customers to extend the skills, processes, and tools they already have. The result for you? A thriving Microsoft Dynamics CRM practice that can:
Accelerate your revenue growth.
Increase your profitability .
Improve customer satisfaction.
Achieve greater business success.
What is CRM software?
What it can do for your business
Customer relationship management is for big companies who want to pop irritating mail through your door, right? Wrong: it’s for companies of all sizes who want to sell the right product at the right time to the right customer. Marc Beishon explains how to do it.
The term “customer relationship management” (CRM) has been part of the IT landscape for so long that it’s easy to forget it is really not a computing term; rather, it is simply the practice of how well - or badly - you interact with your customers and learn from the experience.
Received wisdom says that your most profitable business is likely to come from existing accounts rather than continually finding new business. Most CRM ‘gurus’ now say that it is all about empowering your customers to do business with you - to become partners - and not about one-way selling traffic.
The 'management' part of the term has come into widespread use as software tools to automate relationship marketing have appeared. At the heart of things is a customer database, driving the activities that make CRM such a valuable tool:
Keep in touch: so much depends these days on regular, high quality customer contact, be it face to face or by phone or email. Good contact management is a fundamental practice that can be greatly improved by CRM.
Discover your key customers - by segmenting your customers by factors such as average value order or frequency of purchasing, you can target ‘key accounts’ for special treatment. You may also find that those you thought were ‘key’ are actually not as profitable as you thought. It may even change your view on who you take on as a customer.
Empower your customer-facing staff - so your salespeople can talk to prospects and clients with more confidence. Customers respond best to people who have their details to hand and can anticipate their needs.
When it comes to Customer Relationship Management (CRM), communication is key. The ideal CRM solution should streamline the way your people communicate with clients and collaborate with each other. The more comfortable they are with the tools, the more effective they will be at their jobs. And what’s more comfortable than a look and feel you already know?
Microsoft Dynamics CRM workflow automation and analytics let your Sales, Marketing and Service staff easily share information and route tasks to provide a seamless customer experience.
Establish a 360-degree view of customer interactions, sales opportunities and buying patterns to help your sales force cultivate more profitable relationships.
Plan, implement and measure more-effective marketing campaigns by analyzing buyer trends, behaviors and offers that allow your marketing teams to track real time results and optimize Return-on-Investment (ROI).
Deliver high-value Customer Service with integrated interaction and knowledge management enabling your service professionals to share answers and insight with customers with ease.
Learn more about the benefits of Microsoft Dynamics CRM